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HH SHEIKH AHMED BIN SAEED AL MAKTOUM
CHAIRMAN, DUBAI AVIATION CITY CORPORATION
PRESIDENT DUBAI CIVIL AVIATION AUTHORITY (DCAA), CHAIRMAN AND CHIEF EXECUTIVE EMIRATES AIRLINE AND GROUP, CHAIRMAN DUBAI AIRPORTS

In 2014, when HH Sheikh Mohammad bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and the Ruler of Dubai, unveiled the Dubai Strategic Plan 2021, he defined a new focal point for the emirate's governance: the happiness of its people.

The ultimate aim of the Government is to create and sustain an environment in which individuals can empower themselves to achieve all their legitimate aspirations, to the greater good of society.

Since 2006, the Government of Dubai has been working to build a city – Dubai South – that will lead the rest of the emirate in embodying the societal themes required for the facilitation of happiness. While the more visible features of Dubai South – such as the Al Maktoum International Airport – are already in public view, the city is progressively planning and executing several beneficial initiatives that are designed to maximize the happiness of individuals.

Dubai South is the emirate's flagship urban project that embodies Dubai's vision to become a city of happiness.

The Government of Dubai is proud to unveil Dubai South as the 'City of You.'

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HE ENG. KHALIFA AL ZAFFIN
Executive Chairman, Dubai Aviation City Corporation

Over the decades, Dubai's leadership and its people have worked together to transform the emirate into one of the world's most beautiful places.

While features such as a vibrant economy, excellent roads, iconic buildings, and attractive recreational facilities are outstanding accomplishments for any city, they are simply the means to a higher end – to facilitate the happiness of people.

Dubai South is the emirate's flagship urban project that symbolizes Dubai's vision to become a city of happiness.

By bringing the individual and his legitimate needs to center stage, Dubai South is re-inventing the urban ecosystem. Living and working at Dubai South is calculated to be an inspirational and humane experience, which reduces or removes many of life's pressure points.

In such a setting, individuals will be empowered to reach their true potential. This will result in the creation of a more productive, prosperous and sustainable society, and a happier Dubai and UAE, overall.

Welcome to Dubai South – The City of You

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AHMED AL ANSARI
ACTING Chief Executive Officer, Dubai South

Dubai South is the emirate's flagship urban project that embodies its vision to become a city of happiness. Through it, we are re-inventing the urban living experience in a way that brings more joy and fulfilment to our lives.

Whether you need to live, work or invest, Dubai South is the city designed around You, and not the other way around.

Dubai South is a progressive development which fundamentally changes the entire idea of how a community is built and what it stands for; where business will thrive as we create over half a million new jobs; where people will prosper as we create an environment filled with green space, schools, shopping and entertainment.

Welcome to a new city – a living and breathing city that is designed aroundyour human needs. Welcome to the City of You.